Alexandre Amancio, the creative director for Ubisoft’s Assassin’s Creed: Revelations, recently jumped ship to head up the new Montreal offices of marketing firm Cossette.
Amancio’s new job as co-head of the Montreal office was announced yesterday on Cossette’s site.
Amancio was in charge of the Assassin’s Creed brand for the past five years, according to the Cossette release.
“Video games and advertising have many common elements. In both industries, we are always looking for new ways, more innovative, to engage the consumer to the brand,” he said in a prepared statement. ”In addition, like advertising, video game industry must now take into account and maintain a social dimension very important in its development and strategies. The game is no longer just a game, it’s a community, relations between players and the brand.”
Ubisoft declined to comment on Amancio’s departure.
